Turn a council decision into several communication formats

Starting point

New rules on meal deliveries to a kindergarten needed to be explained clearly to parents.

What was done?

The workshop used the decision to produce clear website copy, a shorter Cities post and a suitable visual.

Workflow

Use the decision as the source, identify the information parents need, and prepare copy for both channels and a visual. Review the details and the visual before publication.

What worked?

Both formats could draw on the same source while being adapted to their channel.

What needed review?

A shorter version can omit important conditions. Check dates, rules and responsibilities against the decision in each version.

Key takeaway

One reliable source can support several formats. Each version needs its own editorial review.

Relevance for other organisations

The approach can be applied to other official notices intended for multiple channels.

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